City Council: Use pricing to change behavior, not generate revenue

Last month, The Street Trust’s Policy Transformation Manager sent the letter bellow to City Council to support Portland’s Bureau of Transportation and Bureau of Planning and Sustainability in developing an implementation plan for a suite of equitable mobility fees and investments based on principles recommended by the Pricing Options for Equitable Mobility Task Force.

Dear Mayor and City Council Members:

My name is André Lightsey-Walker and I am the Policy Transformation Manager at The Street Trust, a multimodal advocacy organization and registered lobbying entity with the City of Portland.

Today is a day to celebrate! I’m happy to share both my excitement and appreciation of the work the Taskforce has brought forward and I want to commend not only their outcomes but also – and perhaps more importantly – the groundwork and processes that have led to their final recommendations.

The Street Trust supports the Pricing Options for Equitable Mobility (POEM) Taskforce recommendations and encourages City Council to formally adopt these recommendations and to move quickly towards an implementation plan.

We are here today to support you as you navigate potential points of contention surrounding these recommendations and align your bureaus to ensure that they are implemented equitably, directed to do so with requisite urgency, and from a position of leadership both regionally and nationally.

As a regional advocacy organization, The Street Trust has identified equitable pricing as a strategic priority (and opportunity) to achieve greater mobility, equity and climate goals across the greater Portland metro area. We ask that The City of Portland not only support but lead implementation demand management of our transportation system by forwarding the POEM Task Force’s recommendations from your seat at the table in ODOT tolling discussions. You have the opportunity to set precedent at a pivotal point in the region’s history, where conversations of pricing are coming up at the local, regional, and state levels. Let’s work collectively to reestablish Portland as a global transportation leader and use our influence and successes as a model for how urban areas can do pricing right.

These are highly uncertain times in which you’re leading, and when discussing pricing options it may be tempting to center your priorities on revenue generation. It’s going to be important in this pivotal moment that you remember to prioritize changing travel behavior as opposed to generating revenue. The decisions you are making surrounding the POEM recommendations have the potential to positively transform our city and establish a tangible dedication to achieving the safety and climate outcomes we hope to achieve.

I encourage you all to remember that the primary goal of these recommendations is to reduce traffic demand and support congestion relief. Potential revenue should be looked at as an opportunity and tool to double down on your impact, by using the generated funds to continue to help reduce said demand and improve equitable outcomes in our transportation system.

When facing pushback to POEM recommendations, we must understand that the bulk of opposition stems from a perspective of Portland residents, old and new, who have traveled along and experienced city streets where policies and investments have prioritized the movement of automobiles over people… often, quite literally right over them. As long as we continue to prioritize drive-alone trips in our policies and investments, we will continue to see the creeping pollution, traffic violence, climate deterioration, and preventable death in our streets associated with those choices.

Many people, not unsurprisingly, are angered by the prospect of paying for something they’ve cognitively established as free. Whether it’s plastic bags, parking in their neighborhood, or crossing a bridge, and response to this change is natural. As leaders in our community, you have the opportunity to play a key role in helping people better understand that the things they’ve perceived as free have actually been quite costly, causing harm to our most vulnerable communities for decades.

And they will continue to do so without urgent, strategic and innovative intervention.

Data from the National Highway Traffic Safety Administration

shows there is a national trend in traffic fatalities EVEN amidst the decrease in VMT associated with the pandemic. The City of Portland is no different: our streets are deadly, and we’ve already lost at least 51 lives to traffic violence in 2021. The Street Trust echoes PBOT’s proclamation that one death in our streets is too many, so we must collectively upend our auto-centric paradigm and prioritize the mobility of our most vulnerable street users first. We still have a unique opportunity to implement changes before returning to normal travel patterns. The Street Trust believes quick action on these recommendations will lead to more significant impacts and better outcomes for our community.

I ask for your continued leadership as we move forward in showing Portland and beyond, that designing streets for people is justice in action.

Thank you for your time and consideration,

A. Lightsey-Walker
André Lightsey-Walker
Policy Transformation Manager, The Street Trust
[email protected]

Advocacy work is painstaking and thankless. #TST staff attend hours of public hearings, write letters, and show up to testify week in and week out so your voices are represented in these discussions. But we need your support to make sure that pricing is implemented to reduce congestion and not to pay for more highway lanes at the expense of bike, pedestrian, and transit investments.

Donate today to support TST’s advocacy work ensuring fair and effective pricing in the Portland metro region.